The first quarter of 2019 has revealed a decline in the global sale of smart phones with 2.7 per cent amounting to 373 million units. In comparison with Samsung Huawei still maintain a second position in ranking of smart phone vendor worldwide despite not be present in the US.
US and China are the two major countries that sell smart phones observed a sales decline by 15.8% and 3.2% in the first quarter of 2019. Anshul Gupta, senior research director at Gartner said “The demand for premium smart phone remain lower than basic smartphones which affected most phone brand like Apple and Samsung having significant stakes in high end smartphones”. Adding that utility smartphones has also decline due to upgrade from feature phones to smartphones has reduced due to the fact that phones with 4G feature gives user great advantages at lower cost.
Mr Gupta said “sales of Huawei smart phone did well in Europe and greater in China. It grew by 69 per cent and 33 per centre respectively. Huawei holds a market share of 29.5 per cent market share in China, which helped secured global second ranking smartphone vendor in the first quarter of 2019”. Samsung retained top place in the world with market share of 19.2%.
Google app and services are still unavailable In Huawei smartphone; if it is proved and implemented this will increase more the sales of Huawei smartphones worldwide. Samsung remain top smart phone company in the world despite 8.8% decline. Galaxy S10 smartphone of Samsung was launched making good sales in the market but it was not all over as Samsung only begun shipping the S10 at the end of the first quarter. Samsung also improved other of its brnad like midtier and entry-tier smartphone with an improved A Series, J Series and M Series
Apple iPhone had a sales total of 44.6million units in the first quarter of 2019 and 17.6% decline year over year. Apples is having longer replacement cycle issues as users find it hard to see enough benefits value or strong reason to justify replacing existing iPhones. Despite the cut in price of iPhone in the first quarter it was not enough to restore strong growth though it drove up demand.
Xiaomi was defeated by Vivo who claimed 5th position in the first quarter of 2019. Xiaomi sold 27.2 million while Vivo sold 27.4 million. Vivo was able to achieve this sales growth through its latest features such as in-display finger print scanner, fast charging, bezel-less display and slider camera. Selling ranges of its entry-tier smartphones in emerging Asia and Pacific market brought great expansion to Vivo Company.

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