The WhatsApp Business API provides brands the ability to send out notifications and conduct two-way conversations with consumers within WhatsApp once they have opted in. Clickatell’s Touch Flow and Connect platforms gives MTN the capability to unify its communications channels, customise user workflows and make airtime purchases over WhatsApp.

With over 1.5 billion people in 180 countries using WhatsApp every month, delivering chat commerce experiences on WhatsApp is one of the most efficient ways to reach a majority of consumers who can immediately benefit from the telecom services offered on the channel. There is no doubt this solution is perfect for MNOs around the world where WhatsApp is the dominant social engagement channel.

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