The VALUE4HERConnect, Africa’s first online platform for female agricultural entrepreneurs has been launched in Nairobi.

As a result of this platform, female agripreneurs across Africa will now be able to connect, network and grow their businesses.

The aim of the platform is fostering women agripreneurs to compete more effectively in the market, promoting agri-business growth and access to finance for women and strengthening women’s agri-business enterprises.

According to Sabdiyo Dido Bashuna, Senior Program Coordinator, Value Chains, and Agribusiness at CTA, women’s participation in agribusiness is often limited to low-profit production.

“While women are key players in agriculture, they often face challenges at the business end. With VALUE4HERConnect, they now have access to buyers, to market information and intelligence, investment and capacity building opportunities, which will ultimately help them to form strategic partnerships towards accessing global markets for increased incomes, ” said Bashuna.

The network, launched by African Women Agribusiness Network Afrika (AWAN-Afrika) is the first continental conference and VALUE4HER fair. It is part of a program led by the Technical Centre for Agricultural and Rural Cooperation to empower women in agriculture.

The 2-day event gathered women agripreneurs from 21 African countries to participate in masterclasses, hackathons, and business pitching. The event also provided them the opportunity to secure regional and global business deals.

“Today, we have this opportunity to accelerate the manufacture and intra- African trade of value-added products, moving from commodity-based economies and exports to economic diversification and high-value exports,” said Beatrice Gakuba, Executive Director of AWAN.

She added, “The demand is high.”

“We are pleased once again to partner with CTA and AWAN: VALUE4HERConnect will make the difference in how women grow and scale their businesses. The platform bridges the gap in information and data. We connect women to intra-African opportunities, to finance and to markets,” added Irene Ochem, CEO and Founder of AWIEF.

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